Guardian Public is a unique online source of information from the Guardian for the most senior public managers.
www.guardianpublic.co.uk has weekly coverage in print in SocietyGuardian through it's public manager page and also through the dedicated website www.guardianpublic.co.uk.
There is also a weekly email bulletin; Public Weekly which will be sent out each Thursday and will update Public's 12,500 subscribers on the latest news and developments for senior public sector managers.
Online advertising positions available on www.guardianpublic.co.uk
MPU
£2,250 + VAT per month on a tenancy arrangement (maximum 6 advertisers in one slot)
An MPU advertising the Human Rights and Wrongs microsite
Superbanner
£1,950 + VAT per month on a tenancy arrangement (maximum 6 'advertisers in one slot)
A superbanner advertising theFamily Futures Conference
Advertising positions on Public weekly Email Bulletin
Banner: £550 + VAT per issue.
Sponsor's logo to appear on the bottom of the newsletter with click through to their site: £650 + VAT per issue.
Bespoke Portals
Clients have found that online extension delivers significant extra reach to their key target audience as Society Guardian has only a 40% crossover readership online v print. By utilising a portal you can increase your audience reach by a million.
In addition to the above your site will be marketed across all relevant Guardian online portfolios this ensures that not only can we direct traffic to your portal that otherwise you would have been unable to reach but also make sure the audience is targeted and relevant.
Printed advertising options
Society Guardian
Display space on the Public Manager page in Society Guardian £55 per scc.
Example of our Public manager page
Supplements
Trying to raise the profile of your key message in national press is a challenge. On any one day you may have to compete for space against other PR messages add to this that an external event can determine whether your press release is used at all. Ultimately what this means is you have less control. Relying on good PR can prove ineffective if your message is time sensitive and you have a short window to market.
We can produce these supplements from 4, 5, 8 and 12 pages
Partnership opportunities
There are several benefits to partnering with Public on the following projects however one key advantage is that the client will get face to face time with people within government departments, meet policy makers that otherwise may prove challenging to get an opportunity to network with. Each event will be followed up with a full page write up that reports on the debate's outcome. This will be written under Chatham House rules.
Seminars/Panel debates
The Guardian hosts regular seminars and panel debates; this marketing format has become an excellent way of increasing awareness of issues with people that can make a difference. The seminar or panel debate is hosted in an environment that openly welcomes debate and thought leadership at Guardian offices.
Roundtables
The Guardian hosts regular round table discussions and this marketing format provides an excellent way of increasing awareness of issues nationally. The round table events are held in an environment that openly welcomes debate and thought leadership on current topics amongst key influencers that contribute and can make a positive difference.
Example of a Roundtable debate write up
Research and Polling
Society Guardian and Public.co.uk can host a series of online survey's or conduct polls that aim to engage a target group to take a snapshot of the current mood or opinion on a topic. This research can prove to be an invaluable piece of information that provides a real-time insight.
For further information on any of the above options please call Tori Prince, account manager:
Telephone: 0203 353 2535
tori.prince@guardian.co.uk
From Bubb's Blog
From Whitehall Watch
