Competition in the NHS improves hospital efficiency and can save the health service significant amounts of money - says a new study released by the London School of Economics.
The study finds that hospitals located in areas where patients have a great deal of choice improve their efficiency more quickly than hospitals located in less competitive markets.
What's more, the hospitals in competitive markets are able to improve efficiency and save money without any negative impact on patient outcomes.
The findings suggest that as the NHS faces significant pressure to reduce spending, patient choice and hospital competition can be a powerful tool to save money.
One of the study's authors, Zack Cooper, said: "Competition creates very clear incentives for hospitals to become more efficient. As George Osborne prepares the country for a period of financial austerity, this research helps illustrate how policy-makers get more value for money from the health service instead of having to ration care for cancer, increase waiting times or cut hospital staff."

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